Sensata Named a Most Valuable Supplier by Broad-Ocean Motor Company of China

December 21, 2010
Relationship Demonstrates Sensata's Leadership in Emerging Markets for its Controls Business

ALMELO, Netherlands, Dec. 21, 2010 /PRNewswire via COMTEX/ --

Sensata Technologies Holding N.V. (NYSE: ST), a leading manufacturer of sensors and controls, has been selected by Broad-Ocean Motor Company Limited (dba as BOM), one of China's largest motor makers, as one of its most valuable suppliers of the year for the second year in a row. As one of Broad-Ocean's best suppliers, Sensata has helped the manufacturer expand production in the appliance segment and contributed to its product development efforts.

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Sensata has been working with Broad-Ocean since 2000, supplying motor and thermal protection controls in support of the company's rapid growth in domestic and overseas markets. This is a prime example of the type of customer and market share gains that Sensata is realizing in emerging markets due to an expanding middle class, which is creating demand for goods such as refrigerators, washers, dryers, air conditioners, and automobiles.

"This award is a great accomplishment and is the result of many years of hard work. It symbolizes Sensata's dedication and focus on growing with China's emerging producers," said Roger Mountford, Sensata's global strategy manager. "We continue to expand our relationship with Broad-Ocean and look forward to helping the company achieve its new product development and cost reduction objectives."

Established in 2000 and headquartered in ZhongShan City, Broad-Ocean manufactures a broad array of motors widely used in household appliances such as air conditioners and washing machines, as well as automobile, motorcycle, electrical bicycle and auto control equipment. The company employs over 4,000 people throughout China and has several manufacturing facilities including ZhongShan, Changzhou, Xiaogan and one it recently built in Beijing. Broad-Ocean produces over 28 million AC and DC motors annually, 60 percent of which are exported to more than 40 countries throughout Asia, the Americas and Western Europe. The company's OEMs customers include Haier, Gree, Midea, Changhong and TCL in China; Samsung, LG and Panasonic in Asia; Whirlpool, Goodman, Carrier, Sterling and Chamberlain in North America and Europe.

About Sensata Technologies Holding N.V.

Sensata Technologies Holding N.V. is one of the world's leading suppliers of sensing, electrical protection, control and power management solutions.Majority-owned by affiliates of Bain Capital Partners, LLC, a leading global private investment firm, and its co-investors, Sensata employs approximately 9,500 people in nine countries. Sensata's products improve safety, efficiency and comfort for millions of people every day in automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, air-conditioning, data, telecommunications, recreational vehicle and marine applications. For more information, please visit Sensata's web site at



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